11: Having Grit As an Entrepreneur with Ericka Nicole

Behind Their Success: Advice For Entrepreneurs

• 30 min

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Let's be honest, being an entrepreneur is no piece of cake. With every win, every failure, and every element in and out of your control, there is you and ability to keep going and not quit. In today's episode, we are talking with CEO of the luxury skincare line Silkenn and host of <a href="https://open.spotify.com/show/0A6jn5N5m0TcLjdQa5IYSQ?si=5af1c3f8406f4e1d" rel="nofollow">Behind The Silk</a>, Ericka Nicole. Ericka quit her forensics career to start her business and has seen every challenge in the past few years of building and rebuilding her business. She does have one secret to her resilience though and that is grit.  In this episode we will cover: <ul> <li>Why makes product businesses so challenging </li> <li>How to hire the right team ( and what if you don't?)</li> <li>The lessons of failing and rebuilding</li> <li>The importance of branding your business </li> </ul> Book Recommendation: Grit by Angela Duckworth Connect with Ericka: Silkenn Skin Care @silkennco @theerickanicole @behindthesilkpod <a href="https://open.spotify.com/show/0A6jn5N5m0TcLjdQa5IYSQ?si=a60ce310194a4318" rel="nofollow">Behind The Silk Podcast</a> Connect with us! <a href="https://www.instagram.com/padensquires/" rel="nofollow">Instagram </a> <a href="https://www.facebook.com/profile.php?id=100089855132002" rel="nofollow">Facebook</a> <a href="https://www.tiktok.com/@paden_squires?_t=8c9Y6clVxAQ&_r=1" rel="nofollow">Tiktok</a> <a href="https://www.padensquires.com/" rel="nofollow">Website</a> <a href="https://www.squirestaxplanning.com/" rel="nofollow">Squires Tax Planning</a> <a href="https://www.squirestaxplanning.com/tax-checklist" rel="nofollow">The Ultimate Tax Checklist</a> <a href="https://thesquirestaxoptimizationscore.scoreapp.com/" rel="nofollow">Tax Savings Quiz</a>